Italian sports broadcaster Maria Arreghini has captured widespread attention with a series of striking promotional images for a perfume brand. In the photos shared on her social media, the 27-year-old presenter showcases the fragrance while wearing minimalist white lingerie, highlighting her toned physique. "Starting the new year fresh. Grateful for 2025," she captioned the post.
The media personality, who works for Real Madrid TV, has successfully expanded her career into commercial endorsements, leveraging a social media following of nearly 700,000. She frequently offers glimpses into her jet-setting lifestyle, documenting travels from Ibiza and New York to the coasts of Italy and Los Angeles.
In the campaign visuals, Arreghini poses in a form-fitting white dress, strategically highlighting the perfume bottle. Admirers flooded the comments section with praise such as "Absolutely radiant" and "A truly captivating woman," while others joked that the fragrance itself "had some fierce competition for attention."
Her rising profile has also drawn the notice of UFC icon Conor McGregor, who has been observed engaging with her social media content. Beyond modeling and presenting, Arreghini recently discussed the upcoming Madrid derby between Real Madrid and Atlético Madrid on her show Real Madrid Pass, noting the key match scheduled for February 8th.
Prior to her television career, Arreghini worked as a model and has interviewed high-profile figures like pop artist Will.i.am.
