Caesars Entertainment recently announced a new plan to open a Caesars Sports Betting retail store at the Rampart Casino in Las Vegas, Nevada. The project is awaiting approval from the Nevada Gaming Commission, with the goal of opening its doors in early 2026. Once established, this will mark the first time Caesars' brand enters the meticulously planned Summerlin community in the form of a physical sports betting store, replacing the casino's original betting spots and bringing a complete retail and mobile betting ecosystem to local residents.
Store Upgrade and Hardware Renovation
According to the plan, the new sports betting store will be located in the existing betting area on the casino floor, where parking will still be convenient, but the technology and viewing experience will be fully upgraded. Caesars confirmed that this will be the first physical store in the Summerlin community to support on-site registration for the "Caesars Sports Betting" mobile app. Guests will also be able to complete mobile deposits and withdrawals directly in the store, avoiding the hassle of having to travel to other areas for these transactions, a real convenience.
Rampart Casino has prepared several physical renovations for this collaboration. The betting space will be redesigned, equipped with a brand-new video wall, and a 360-degree LED circular video display will be set up in the sports betting bar. Notably, Caesars plans to install no less than 20 self-service betting kiosks in the store and throughout the casino, offering betting markets fully synchronized with the mobile app.
Mobile Integration and Digital Ecosystem
This store opening plan in the Summerlin community aligns with Caesars' ongoing investment in its mobile betting platform. Since launching the app in 2021, Caesars has been continuously updating it to simplify the way users manage their bets and funds. A recent highlight is the "Universal Digital Wallet" launched in June 2025. This feature is currently available in 24 jurisdictions, allowing users traveling across states to manage funds with a single account. Industry trends monitored on the PASA official website indicate that such deep integration of digital tools is becoming key to enhancing player retention.
In Nevada, Caesars' app offers what is claimed to be the most comprehensive betting menu in the state, including parlays, player props, futures, and live in-play betting for the same event. The app also supports direct live streaming of thousands of major sports events, such as NFL games. Of course, access is strictly limited to users over 21 years old, and responsible gambling tools such as deposit limits and spending limits are also a core part of the platform design.
Community Positioning and Strategic Considerations
Caesars views this project as an important step in meeting local demand and expanding its retail network beyond Las Vegas Boulevard and downtown. Eric Hession, President of Digital Business at the company, stated in a press release that they see a suppressed demand for high-quality, in-depth sports betting products in the Summerlin community, and Rampart is the perfect partner to reach sports fans in the area.
The management of Rampart Casino indicated that they conducted a very detailed evaluation before choosing a sports betting partner, thoroughly preparing for this collaboration. Its Vice President and General Manager, Michelle Maguire, emphasized their desire to attract more sports enthusiasts to the property by introducing top-tier products, technology, brands, and services.
The project is currently pending regulatory approval. If all goes well, this new store on Rampart Boulevard will become a localized new choice for nearby residents seeking comprehensive betting services.
