Swiss professional footballer Alisha Lehmann, frequently highlighted in media for her style as much as her sport, has embarked on a new digital venture. The 26-year-old forward, who boasts a social media following of over 16 million, recently directed her audience to a newly created subscription page on the platform Fanvue.
In a promotional post featuring herself in casual summer attire, Lehmann invited fans with the caption: "Started a new page, come chat with me, I'll write back." Fanvue, a service similar to OnlyFans, enables creators to share exclusive content with paying subscribers.
Lehmann’s page offers several membership tiers, with a monthly plan priced at approximately £6. Multiple-month subscriptions are available at a reduced rate. Upon joining, subscribers receive a personal welcome message where Lehmann hints, "This will be even crazier than my last website." She previously maintained a presence on the similar platform Fantime.
According to reports, her exclusive content includes a mix of casual, playful photographs—some featuring revealing outfits and candid poses—alongside professional photoshoots. Lehmann has successfully built a brand beyond the pitch through modeling engagements, such as her collaboration with Tezenis Underwear.
Marketing expert Viktoria Weber commented on Lehmann’s appeal, noting her ability to "portray different worlds, offer private insights, show herself as a footballer, and consistently use humour," all while maintaining regular engagement with her audience.
On the professional front, Lehmann made headlines in 2024 as part of a notable transfer with then-partner Douglas Luiz, both leaving Aston Villa for Juventus. She has since joined Serie A club Como Women and remains an active international for Switzerland, having earned over 60 caps.
This move marks Lehmann’s latest step in blending her football career with her growing presence as a digital content creator.
